A honey producer and a car manufacturer together at the same trade fair, just a few metres apart – who would have thought it possible just a few years ago? At Greentech Festival in Kraftwerk Berlin in mid-September, green start-ups exhibited alongside established companies from the automotive, fashion, food, lifestyle and tech sectors.
They came together here because they are all united by a common goal – to become greener – as they are all undergoing economic, social and mobile transformations. Together, they presented original ideas and creative innovations at Greentech Festival.
For example the Berlin Partner for Business and Development GmbH with its Berlin Agency for Electromobility (eMO). eMO is one enterprise which is working with its partners towards a local mobility transition under the motto "New Mobility for Berlin". Vattenfall InCharge is supporting the eMO stand with a Keba charging box.
"Together with our partners, we can show here that we in Berlin are ready for the mobility turnaround. With the charging station shown here, we are aiming to ensure that the charging infrastructure in the state of Berlin is more strongly developed," said Malte Jacobsen, eMO project manager.
One of the highlights of the Greentech Festival was the electric car from Polestar, which produces low emissions and has an interior made from recycled materials. Another highlight was the start-up Bracenet, which collects fishing nets that have been lost at sea – ghost nets – and upcycles them into bracelets, watch straps, key rings and dog leads.
The two founders, Nico Rosberg and Marco Voigt, also embody the theme of transformation. In 2016, Rosberg became the Formula 1 world champion and announced his retirement from the sport just a week later. With his racing career behind him, he is now establishing himself as a successful entrepreneur and investor in green technologies. As Rosberg said to the media, "At Greentech Festival, we aren't just promoting future technologies in the field of mobility but in energy and lifestyle. The latest food trends in particular are a big issue, because there can be a huge impact if all of us reduce our meat consumption."
His partner Marco Voigt has undergone several personal transformations. After founding the logistics company Pin AG, he joined a major German sports car manufacturer as a development engineer. His next career step led him to a consulting position on electromobility at ministry level. "It was then that I really started to enjoy tackling the topic of electromobility and helping to shape the future," he told the media.
This drive for change has also motivated the festival's creators. Greentech Festival was a hybrid event for the first time this year. As well as the showrooms, there were discussion panels and deep-dive sessions especially designed for online viewers around the world. After all, the transition to a life without fossil fuels within one generation affects everyone.