The Bilderberg hotel chain has gained a reputation of offering its customers every imaginable comfort. At twelve locations in the Netherlands, the various hotels offer their guests not only high-quality rooms and exquisite cuisine but also modern conference rooms and amble parking facilities. This makes Bilderberg attractive for vacationers and business travelers alike. The Bilderberg team always focuses on the individual needs of its customers.
The customer experience does not begin with the stay in the hotels, but already with the journey, which more and more customers want to make with electric cars. These vehicles have now become more suitable for travel, both in terms of range and size. In order to respond to guests in the best possible way, in October 2018, Bilderberg joined forces with Vattenfall InCharge to equip the hotel chain with charging stations for electric cars.
A charging station in the hotel parking lot. Photo: Bilderberg
An implementation plan was drawn up within just two weeks. The charging infrastructure for Bilderberg is to be continuously expanded until 2028 at least. Vattenfall InCharge is providing all the necessary components and services, from the supply of electricity to the handling of the charging process. As the charging infrastructure was developed, it also took into account that the charging points do not cause overloads on the grid.
Vattenfall InCharge’s end-to-end service also offers financing and installation of the charging points as well as software setup and maintenance, in addition to the provision of charging stations. It pays off for both parties: Although Bilderberg initially pays the grid fee for the supplied electricity, it is reimbursed monthly. Ultimately, the user pays for the electricity himself or herself when recharging via the Bilderberg charging infrastructure.
To the delight of many guests, eight Bilderberg hotels have already been provided with charging stations from Vattenfall. Photo: Bilderberg
In the meantime, eight Bilderberg hotels have been equipped with two charging points each. Now it is important to gather experience and data in order to push ahead with the expansion. If demand increases, Bilderberg’s current charging infrastructure can be scaled up easily: Capacities can be adjusted at short notice so that the hotel chain can always meet its guests’ demand for electric mobility.
Concepts such as the cooperation between Bilderberg and Vattenfall InCharge are also interesting for businesses in other industries. Germany has even started to subsidize the stocking up of customer parking spaces across the country since 2020.