Use of web tracking tools

In some sections of our websites, we use cookies for web tracking to provide you with a more bespoke service. Cookies are text files that a web server can store on your end device (e.g. computer, smartphone, tablet) to identify the end device for the duration of the visit. This can include cookies that are automatically deleted when you finish browsing (session cookies) as well as cookies that help us to recognise you the next time you visit our websites (personalised cookies). Whenever you visit our websites, you can decide whether you wish to allow web tracking. You can configure your browser's settings so that it notifies you when cookies are being used. This makes the use of cookies even more transparent for you.

 

Cookies/tools required for technical purposes

These tools are required for the smooth operation of our websites as well as for reasons of IT security. They cannot be deactivated in our systems, e.g. use of the cookie bar (cookie banner) on the website, saving the consent status for cookies provided by the user on the current domain, website hosting.
The use of the tools is based on Article 6 Paragraph 1 lit. f GDPR.

 

Tools for statistical purposes

Statistical tools are used to perform statistical analyses of user behaviour on websites. They are designed so we can better understand which features are useful and necessary for the user. For this purpose, statistics are generated that give an overview of visits and access sources.  We use our own cookies for this (so-called First Party Cookies) and those provided by third parties (so-called Third Party Cookies). This provides us with additional insight about the reach and design of our web presence. In this way, we can target and optimise promotions and campaigns for our customers. Data is processed on the basis of Article 6 Paragraph 1 lit. a GDPR: your consent.

 

Tools for personalisation or marketing

Our website uses different tools and services for personalisation and optimisation of the user experience as well as for our advertising campaigns. By using tools for personalisation, we can target advertising contents at an individual. Data is processed on the basis of Article 6 Paragraph 1 lit. a GDPR: your consent. We use the following operators and services and their associated cookies:

 

Microsoft Services

Provider information: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”). You can find information about usage conditions and data protection here: https://privacy.microsoft.com/de-de/privacystatement

 

Microsoft Azure

Microsoft Azure is a scalable cloud computing platform provided by Microsoft that offers different cloud services to operate websites and other services all over the world.

 

Microsoft Bing

We use Microsoft Bing to measure whether a user has been redirected to our website after clicking on an advert displayed by Bing. We only find out the number of users who have clicked on a Bing advert and are subsequently redirected to our site. Information that makes personal identification possible is not transmitted.

 

Microsoft Dynamics 365 Marketing Cookies (“Dynamics”)

In order to track input in contact forms, we use forms provided by Microsoft Dynamics 365 Marketing. They allow us to directly transfer data recorded on the website to our marketing automation system or CRM system. When the form is submitted, Dynamics associates the behaviour analysis cookie ID with the incoming contact data. This is how a cookie ID is allocated to a Dynamics contact ID. We can then identify who has visited the website. We use this data to analyse behaviour on our website and to provide you with a personalised experience. If you do not want to accept these cookies, you cannot access the contact form to subscribe to our marketing mailings.

 

Google Services

Provider information: Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”). You can find further information about usage conditions, data protection and ways to object here: https://policies.google.com/privacy?hl=de&gl=de

 

Google Analytics

We use Google Analytics for the needs-based design and continuing optimisation of our website. In this context, pseudonymised user profiles will be created and cookies used. The information created by the cookies about your use of this website (including your shortened IP address) is transmitted to Google’s servers in the US and stored there. We use the recorded data to assess the use of the website. Google may also transmit this information to third parties if this has been legally stipulated or if third parties have been commissioned by Google to process the data. We hereby notify you that on this website, Google Analytics has been extended by the “anonymizelp” code so that anonymised IP addresses can be recorded. During this process, the last octet of the IP address is replaced by a 0. By using Google Analytics, the following data is processed:

  • 3 bytes of the IP address associated with the
  • website visitor’s system (anonymised IP address),
  • the visited website,
  • the website from which the user came to access our website (referrer),
  • the sub-pages accessed within the website,
  • the dwell time on the website,
  • the frequency of accessing the website.  

 

For further information about usage conditions and data protection, please see:
http://www.google.com/analytics/terms/de.html 
https://policies.google.com/privacy?hl=de&gl=de

 

Google Tag Manager

Google Tag Manager is a technical tool for executing tools or scripts on our website. Google Tag Manager uses available information so we can measure the success of various advertising measures and optimise as well as adapt them to suit your needs better.

 

For further information about usage conditions and data protection, please see:
http://www.google.com/policies/technologies/ads 
http://www.google.de/settings/ads

 

Google reCAPTCHA

We use Google reCAPTCHA (reCAPTCHA in the following) for the purposes of tracking input in contact forms. This is a Captcha service provided by Google that helps us to ensure that input made on our website is actually from a real person rather than being automated, e.g. by software (also known as robots, bots). For this purpose, you will see a clickable tick box with the message “I’m not a robot”. reCAPTCHA uses various characteristics to analyse user behaviour as soon as our website is accessed.

For further information about how reCAPTCHA works, please visit:
https://developers.google.com/recaptcha/

 

Visual Website Organizer (VWO)

We use VWO as a provider to analyse and evaluate the use of our website. Hotjar supports us with statistics, graphs and evaluations of user behaviour. Using VWO, it is possible to record and analyse user behaviour (e.g. clicks, mouse movements, scrolling distance). During this process, we collect information about user behaviour relating to the navigation of our website as well as basic key data (e.g. anonymised IP address, screen size, device and browser information, geographic locations, preferred language etc.). Provider information: Wingify Software Private Limited, 1104, 11th Floor, KLJ Tower North B-5, Netaji Subhash Place, Pitampura, Delhi - 110034, India.

For further information about usage conditions and data protection, please see:
https://vwo.com/privacy-policy/

 

Usabilla

To record customer feedback, we use the Usabilla cookie. Via Usabilla, we are asking for your opinion on certain websites that we use to improve our website. Usabilla does not forward data to third parties.

 

Cookie browser settings

If you would like to prevent or restrict future data processing by cookies, you can configure the relevant settings in your browser, such as deactivation of cookie use, via the following links:

 

Revocation

You can revoke your consent at any time with effect for the future. To do this, go to the cookie banner which you can display via the “Adjust cookies” menu item in the footer. Cookies that are not required for technical purposes can be deactivated in the cookie settings.

 

Cookie settings and storage duration

We store cookies for as long as they are required to fulfil their purpose and while we have your consent. You can configure the cookies used on the website, their storage duration and cookie settings. To do this, go to the cookie banner which you can display via the “Adjust cookies” menu item in the footer.